Latest about Platform
‘ATSC 1.0 Must Go’
NEXTGEN TV While broadcasters await a rulemaking on a 1.0 sunset, someone else outside the industry seems to concur
IAB Tech Lab Announces New OpenRTB Attributes
The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming
Study: Local TV Political Ad Spend to Top $4 Billion in 2026
That is a 15% bounce from the 2022 midterms, according to S&P Global Market Research
WNBA to Stream All Preseason Games for Free
In addition, Ion will broadcast four preseason games
The NAB Show Gets in Your Bloodstream
NAB SHOW Broadcast quality is no longer a set of specifications, but rather a mindset
NFL To FCC: Ending Antitrust Exemption Would Mean “Higher Costs and Confusion”
League called its current media distribution policy “good for our fans” and “for local broadcasters”
Roku, Samsung Dominate CTV Platform Market in U.S.
Roku’s OS leads with 28% of the market, followed by Samsung
Chyron Announces PRIME Translate
Leveraging NVIDIA technology, the platform is designed to transform one production into multiple localized revenue streams
