Insights

NAB SHOW This year’s conference examines how fast-evolving technologies for broadcast and digital media, are redefining the media industry

The multiyear deal covers covers audience measurement and media intelligence and includes new services

SPORTS Report says driving factors are streaming's 'global reach' and data collection

The new Amagi report and survey also found that FAST viewing continues to see up rapid growth, spiking 21% in Q4 2025

INSIGHT In its latest report, DPP states that while data is abundant, impact is uneven, suggesting that media companies are "drowning in data but lacking alignment" and need "data coherence"

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands

The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report

The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation