Standards
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IAB Tech Lab Launches New Measures to Combat Device Spoofing
By George Winslow published
Device Attestation support is now available for Apple and FireTV devices

All You Need to Know About MXL
By Jenny Priestley published
How the EBU and NABA are working on a vendor-agnostic solution to manage content in an IP production environment

IAB Urges Standards for CTV Ad Measurement
By Tom Butts published
STANDARDS Association releases guide recommending adoption of Conversion APIs to improve ad measurement performance

Mark Aitken: ATSC 3.0 to Mobile Comes Down to Control of the Device Ecosystem
By Phil Kurz published
NextGen TV Back from last month’s IBC, the ONE Media president discusses mobile, data and more

Ericsson, Nokia and Fraunhofer HHI Partner on 6G Video Coding Standard
By Tom Butts published
STANDARDS Partners’ proof-of-concept for next-generation video coding technology positively evaluated by the ITU-T Video Coding Experts Group and the ISO/IEC Moving Picture Experts Group (MPEG)

ATSC Expands Its Influence with Growing International Ties
By George Winslow published
“This level of involvement and recognition reflects ATSC’s growing stature as a key voice in international broadcasting innovation and standards,” said ATSC president Madeleine Noland

IAB Tech Lab Expands Global Privacy Frameworks With GPP Updates and DDRF V2 Release
By George Winslow published
The frameworks enhancing interoperability, safeguards, and regulatory compliance are open for public comment through December 1, 2025

NBCUniversal Invests in ATSC 3.0 Authority Behind Run3TV
By Phil Kurz published
NextGen TV Broadcaster joins several major station groups in backing the ATSC 3.0 Framework Authority
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