Latest about Insights
32.6 Million Americans Watched Trump's 2026 State of the Union Address
About 2 million of those were younger viewers aged 18 to 34
Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025
Research Media intelligence provider’s new ad report also finds billions of mismatched ad spending for the period
Survey: 88% of Sports Execs Bullish on Industry’s Prospects
Optimism among executives was coupled by growing interest in sports, particularly among younger viewers, according to a new survey
Disney Gains But YouTube Continues to Dominate Screentime
YouTube accounted for 12.5% of all TV viewing in January followed by Disney (11.9%) and Netflix (8.8%)
Study: Premium Video Ads Outperform YouTube
Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB
Milan Cortina Winter Olympics U.S. Viewing Best Since 2014
Average viewing of 23.5 million across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network and CNBC was up 96% over Beijing in 2022
Opinion: Enough Is Enough—Broadcasters Don’t Own the Airwaves
OPINION CTA says broadcasters don't deserve any 'special favors' when it comes to ownership
The Rise of Infrastructure as Code in Live Production: Are You Ready?
INSIGHT Software-defined infrastructure lets teams work faster and more consistently
