Latest about Research
NBC Sports’ NBA Playoff Viewership Up 58%
NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28
Study: Paramount-WBD Deal Signals New Era of Streaming Scale
Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach
Pinterest Makes a Major Push into CTV Advertising
The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific
Nielsen Introduces ‘Predictive Sales Lift’ Tool
Feature gives advertisers and agencies better insights into media campaign outcomes
S&P Analysis: U.S. Podcast Consumption Grows as Industry Embraces Video
Nearly 60% of US online adults now report they listen to podcasts
Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools
The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying,
Locality Deploys Nielsen’s Media Data Engine
It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets
Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds
Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place
