What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

The Growth Blueprint podcast
Automotive Study
The new economics of neobanking
Better Health
Global Pricing Study 2025
Tariffs, pricing, and power
Global Travel Trends 2026
40 years of Better Growth in industrials
Better Growth
Turkey
Simon-Kucher insights: New demands and expectations for Turkey travel 2026
Apr 30, 2026 | Blog

New demands and expectations for Turkey travel 2026

Consumer Travel, Tourism & Leisure
United States
2026 US travel trends
Mar 06, 2026 | Perspective | Report

US Travel Trends 2026

Consumer Travel, Tourism & Leisure
United States
US customers show uncertainty & discontent around price increases / inflation
Feb 18, 2026 | Blog

Affordability for US consumers in 2026

Consumer Fast-Moving Consumer Goods (FMCG)
Simon-Kucher insights: Five global travel trends for 2026
Dec 05, 2025 | Blog

Five global travel trends for 2026

Consumer Travel, Tourism & Leisure
AI In the travel industry
May 14, 2025 | Blog

AI in the travel industry

Travel, Tourism & Leisure
United Kingdom
Cruise
Apr 23, 2025 | Perspective | Report

Cruise Study: Turning Sustainability Concerns into Opportunities

Consumer Travel, Tourism & Leisure
cross-selling case study
| Case Study

Maximizing up- and cross-sell opportunities for a package tour operator

Consumer Travel, Tourism & Leisure
F1 price rates
Mar 12, 2025 | Blog

F1 Grand Prix’s impact on hotel pricing

Consumer Travel, Tourism & Leisure
United Kingdom
suitcase and hat
Feb 03, 2025 | Blog

Navigating the evolving dynamics of airline and hotel pricing

Travel, Tourism & Leisure
Travel Trends
Dec 17, 2024 | Blog

Travel trends 2025: Insights for the new year

Consumer Travel, Tourism & Leisure
United Kingdom
Commercial plane flying in the clouds
Nov 29, 2024 | Blog

Is this the end of the low-cost travel era?

Travel, Tourism & Leisure
United States
Travel Trends Blog Image
Aug 23, 2024 | Blog

US Travel Trends: Insights on Consumer Budgets

Consumer Travel, Tourism & Leisure
travel trends
Jul 03, 2024 | Perspective | Report

Travel Trends 2024: What’s in store for the travel industry this summer?

Consumer Travel, Tourism & Leisure
tourism promotion in the MENA region
| Case Study

How we helped revitalize tourism promotion in the MENA region

Consumer Travel, Tourism & Leisure
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