What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

The Growth Blueprint podcast
Automotive Study
The new economics of neobanking
Better Health
Global Pricing Study 2025
Tariffs, pricing, and power
Global Travel Trends 2026
40 years of Better Growth in industrials
Better Growth
United States
Energy Macrotrends
Jun 10, 2025 | Blog

Energy’s next chapter: Three bold visions

Industrials Energy & Utilities
United States
US_B2BMarketplace
Jun 02, 2025 | Blog

Scaling sales through startup growth

Industrials Electronics & Semiconductors
Commercializing sustainability in a softening economy
May 16, 2025 | Blog

Commercializing sustainability in a softening economy

Industrials
United States
InsuranceAggregators
May 12, 2025 | Blog

Insurers | turn lead aggregators into a competitive advantage

Industrials Insurance
carbon capture
| Case Study

Developing a monetization strategy for next-generation carbon capture

Industrials
green steel
| Case Study

Making green steel competitive

Industrials Chemicals & Base Materials
masterclass tarifs
Apr 22, 2025 | Blog

Managing profitability under economic uncertainty

Industrials
Singapore
Tarrifs in APAC
Apr 01, 2025 | Blog

APAC businesses adapting to global tariffs

Industrials
Netherlands
Sales image
Mar 26, 2025 | Blog

Organizing sales to be fit for growth

Industrials
b2b masterclass
Mar 19, 2025 | Blog

AI and dynamic pricing in B2B industrial companies

Industrials
US tariffs
Mar 04, 2025 | Blog

Mitigation strategies: Preparing for US tariffs

Industrials Consumer
Holistic parts pricing: from strategy to software integration
Jan 27, 2025 | Perspective | Report

Holistic spare parts pricing: strategy meets software integration

Industrials Industrial Goods & Machinery
Holistic pricing of new machines
Jan 27, 2025 | Perspective | Report

Optimize holistic pricing of machines and equipment

Industrials Industrial Goods & Machinery
industrials
Jan 09, 2025 | Blog

Industrials trends to watch in 2025

Industrials
image
Dec 19, 2024 | Perspective | Report

B2B commercial trends 2025

Industrials
Image of drive shaft surrounded by lights, symbolizing price leadership
Dec 18, 2024 | Blog

Take the lead on pricing: A CEO’s growth guide

Industrials
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