Latest about Insights
NBC Sports’ NBA Playoff Viewership Up 58%
NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28
Streaming Widens The Gap Between the Game and Your Screen
OPINION How is sports betting impacting streaming technology?
‘ATSC 1.0 Must Go’
NEXTGEN TV While broadcasters await a rulemaking on a 1.0 sunset, someone else outside the industry seems to concur
Pinterest Makes a Major Push into CTV Advertising
The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific
Nielsen Introduces ‘Predictive Sales Lift’ Tool
Feature gives advertisers and agencies better insights into media campaign outcomes
The NAB Show Gets in Your Bloodstream
NAB SHOW Broadcast quality is no longer a set of specifications, but rather a mindset
MATC Elevates Production Training With Vinten Versine 360 Heads
User Reports Enhanced camera support improves precision and reliability for students learning in a live broadcast studio setting
Frezzi’s PocketLight LED Kit for DJI Osmo Pocket 3: the Perfect Match
User Report Lightweight, portable kit helped influencer lighten her load while covering CES
